Daily SEO news and guides
Daily SEO news, technical guides, and search algorithm updates. Clear, actionable insights for SEOs, marketers, and site owners.
Google's September 2026 spam update finished rolling out on 8 October, two weeks after it started. That is a long run for a spam update, and Google has said very little about what it was aimed at.
Jhonty Barreto4 min read
Google is putting more links, and more visible links, into AI Mode and AI Overviews, and testing a section for official sites. What it still won't give site owners is click data for AI features.
Jhonty Barreto4 min read
Search Console has a new search type, Web multimodal, for searches made with an image. It's the first page-level look at Lens and Circle to Search traffic, but it comes without queries.
Priyanshu Bisht3 min read
Morningscore says Google served its rank tracker truncated result pages for about a week from 24 September, the same day the spam update started. Sites missing from those pages looked like they had lost rankings.
Priyam Goyal3 min read
Google updated its guidance on using generative AI content on 1 October. The policy hasn't changed, but the page now spells out how quality raters are told to judge scaled, low-effort content.
Priyam Goyal3 min read
Google has published documentation for the UGC Fresh Data Program, an application-only pipeline that lets large forum and social platforms send new posts and engagement data straight to Google.
Priyanshu Bisht2 min read
Chartbeat's 2026 Publisher Playbook puts the drop in Google Search referrals across its publisher network at 40.2% year on year. The numbers are stark, but read the small print before they go in a deck.
Priyam Goyal3 min read
AI in SEO: ChatGPT, Gemini, AI Overviews, generative search, LLM citations, and how artificial intelligence is changing search.
Content strategy, on-page SEO, keyword research, content briefs, and how to write content that ranks.
Link building, backlink strategy, digital PR, broken link building, guest posts, and outreach tactics.
Daily SEO news, Google algorithm updates, SERP changes, search industry trends, and tool releases.
Technical SEO: crawling, indexing, site speed, Core Web Vitals, structured data, and site architecture.
SEO tool reviews, comparisons, and how to use them: Ahrefs, Semrush, Search Console, Screaming Frog, and more.
About Kuma SEO
SEO news and guides from people who do SEO for a living.
We cover algorithm updates, technical SEO, link building, content strategy and AI search. Every news story links to its primary source, and every article is signed by the person responsible for it.
